June 29, 2012
by Gregor Cuzak
0 comments
I’ve been using the metaphor of the internal combustion engine in my consulting projects lately, and with great success. The key idea of this marketing as the internal combustion engine (marketing engine in the subesquent text) is that marketing essentially … Continue reading
June 19, 2012
by Gregor Cuzak
0 comments
I am one of those useless people with an MBA. You know the guys who know all and tell all. I’ve been like that before, but MBA just made it worse. To make things worse I have not stayed in … Continue reading
June 3, 2012
by Gregor Cuzak
2 Comments
Company cultures differ wildly, in a broad sense, some are hot while others are cold. In retail the offices are busy, loud, rushing, almost neurotic, in a word – hot. The action is ‘on’ all the time. My claim is … Continue reading
May 13, 2012
by Gregor Cuzak
3 Comments
Hydros in pneumos. Nestisljivost in stisljivost. Voda je polnilo hidravličnih sistemov, v praksi se uporablja hidravlično olje. Vsi vemo, da nam hidravlika omogoča ustvarjanje izjemnih sil, kar se v praksi vidi pri stiskalnicah, bagrih in drugih strojih. Tekočina oz. ‘voda’ … Continue reading
May 4, 2012
by Gregor Cuzak
1 Comment
Pisanje dobrih zapisnikov, poročil, povzetkov je značilnost najboljših podjetnikov. Ah, kaj podjetnikov, vsak bi moral to znati. A pustimo vse druge lepo pri miru in se lotimo bistva. Dober zapisnik je kratek, a hkrati ničesar bistvenega ne izpusti. Dolžino razume … Continue reading
May 3, 2012
by Gregor Cuzak
0 comments
Bureaucracy is not something other people do, bureaucracy is an art I would like to master. All of my life I strove towards effectiveness of my work, towards contribution, good content. Rules were something for uncreative people, for those morons … Continue reading
April 22, 2012
by Gregor Cuzak
0 comments
Cilje je treba imeti, pa četudi gre človek mimo njih. Naj naštejem par svojih: – poročil se bom z odličnjakinjo z modrimi očmi, failed, moja žena ima rjave oči, z odliko pa fura lajf – do tridesetega leta bom imel … Continue reading
April 19, 2012
by Gregor Cuzak
0 comments
I’ve often been in situations when instead of going towards the goal I started fighting mostly useless fights. Affected battles appear in different forms. My worst was yelling at a client, which finally resulted in me losing the account, obviously. … Continue reading
March 29, 2012
by Gregor Cuzak
0 comments
Truth well told. This has been one of the most famous taglines in the history of advertising. Not known to public mostly, but truly epic among the craftsmen of Madison Avenue. Truth well told has been the tagline of McCann … Continue reading
March 16, 2012
by Gregor Cuzak
1 Comment
Dear English readers, chaos starts one day after Caesar was murdered, therefore from now on I’ll be mixing your beloved language with mine, aka Slovenian. Tako. Ha, nč jasn, nč. Poziv je to zato, ker sem mi na januarsko vabilo … Continue reading