June 27, 2011
by Gregor Cuzak
0 comments
Money follows. Whenever I hear moaning in the form of, “if we had that much money …”, I downgrade the person claiming it by a few magnitudes. How come? Money is a tool, not the goal. And tools should be … Continue reading
June 20, 2011
by Gregor Cuzak
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Consistency. Consistency along as many scales as possible. Be it a word, a sentence, a tweet, a paragraph, an email, a chapter, a book. Regardless of length, the hierarchy of messages stays consistent. And yet, this can be boring. A … Continue reading
June 18, 2011
by Gregor Cuzak
4 Comments
What would you, marketing director, do if you were not allowed to make ads? It happens that this was the exact question I gave at the 50th edition of the very successful Marketing fokus, organised by DMS and Finance. People … Continue reading
June 5, 2011
by Gregor Cuzak
0 comments
So, here it is. My blog just got over from http://cuzak.itivi.si to http://cuzak.net. The transition occurs to to the sad fact of http://www.itivi.si closing down. We have found out the hard way that copying Netflix doesn’t necessarily equal success. Actually, … Continue reading