February 24, 2011
by Gregor Cuzak
1 Comment
In small markets, that is. Like Slovenia, at two million people, yet institutional wise we rarely stack up to 100 of each. Like hospitals, we have like 10. Like veterinarian clinics, we have like 20. Like video rental stores we … Continue reading
February 18, 2011
by Gregor Cuzak
0 comments
I cannot not bake if my baking itch strikes. The itch came back this week so yesterday I made this strawberry cake. Here’s the recipee for my friends from South Africa 🙂 For the base: take equal volumes of butter, … Continue reading
February 17, 2011
by Gregor Cuzak
0 comments
Marketing’s ultimate goal is to make itself obsolete. Marketing deals with matchmaking between people and products. Thus marketing encompasses know-how about people and their needs, about products and their benefits and about bringing the two together via some kind of … Continue reading
February 12, 2011
by Gregor Cuzak
5 Comments
This is a short thought gathering post after the first day of my trip to South Africa. Our company has been here for a couple of years and is having great progress. Funny enough, once more we find out that … Continue reading
February 10, 2011
by Gregor Cuzak
0 comments
< purpose of life = growth = better OR bigger > profit == basic survival
February 6, 2011
by Gregor Cuzak
0 comments
Joe Pons, professor of marketing at IEDC: “A niche!? You know what a niche is? It’s that small cavern in the wall of graves in mediteranean cemeteries! So, a very very small space. Why would you want that as your … Continue reading
February 4, 2011
by Gregor Cuzak
0 comments
Electricity jumps through air at 30 kV/m (thirty thousand volts per meter). This means that it can jump a meter away if the voltage is 30.000 V. Or 1 centimeter if it is 300 V, like from your car to … Continue reading
February 1, 2011
by Gregor Cuzak
0 comments
Content, not form. Albeit, content becomes through form, see my older post here .