March 20, 2011
by Gregor Cuzak
0 comments
At a beer on a late Friday afternoon I’ve said to a friend that publicity is far away from good marketing for some organisations. She was surprised, cuz she works in advertising wherein the primary vehicle of business growth is … Continue reading
February 24, 2011
by Gregor Cuzak
1 Comment
In small markets, that is. Like Slovenia, at two million people, yet institutional wise we rarely stack up to 100 of each. Like hospitals, we have like 10. Like veterinarian clinics, we have like 20. Like video rental stores we … Continue reading
February 17, 2011
by Gregor Cuzak
0 comments
Marketing’s ultimate goal is to make itself obsolete. Marketing deals with matchmaking between people and products. Thus marketing encompasses know-how about people and their needs, about products and their benefits and about bringing the two together via some kind of … Continue reading
February 6, 2011
by Gregor Cuzak
0 comments
Joe Pons, professor of marketing at IEDC: “A niche!? You know what a niche is? It’s that small cavern in the wall of graves in mediteranean cemeteries! So, a very very small space. Why would you want that as your … Continue reading
February 1, 2011
by Gregor Cuzak
0 comments
Content, not form. Albeit, content becomes through form, see my older post here .
January 4, 2011
by Gregor Cuzak
0 comments
It seems I’m switching to English, ain’t I? I didn’t think it would happen, because sort of cherrished my locallity, I simply don’t care about having great numbers of superficial followers. Don’t think I’m not vain, I am. I do … Continue reading
December 31, 2010
by Gregor Cuzak
4 Comments
Ideje so kot otroci, ubijajte svoje otroke. Preden me obtožite za detomorilca, naj vas pomirim. Izjava nima zveze z otroci, res ne, ima pa toliko več opravka s selekcijo idej. Prva ideja, ki se vam pripodi v glavo, zagotovo ni … Continue reading
December 22, 2010
by Gregor Cuzak
4 Comments
*Upravljanje prirastka, ali tako nekako. Zapomnite si ta izraz. Ker to bo bistvo marketinga v prihodnosti. Izraz je doma v kmetijstvu, agronomiji. Pove nam, koliko neke poljščine pridelaš na njivi dane površine. Prirastek je odvisen od priprave zemlje, kakovosti semena, … Continue reading
November 5, 2010
by Gregor Cuzak
4 Comments
Cilj zapisa je orisati vrednost gledalca, bralca ali poslušalca. Zanima me, kako se monetizira vsebina, zato tole pišem. Na TV v Sloveniji stane 1 GRP približno €100. V eno uro TV programa je dovoljeno dati 12 minut oglasov, to je … Continue reading
October 24, 2010
by Gregor Cuzak
1 Comment
V petek sva s Primožem Hvalo vodila delavnico ‘Analizirajte in izboljšajte svoj marketing‘. Všeč mi je bilo, da sva uspela dejansko za vsa področja marketinga pripraviti vrsto kazalnikov, skupaj prek 50, ki sva jih tudi podrobno razložila, ob tem pa … Continue reading