April 16, 2014
by Gregor Cuzak
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Srdjan Mihajlović, the creative director of Grey Belgrade, an ad agency, told me this story, which shows why it’s so important to know the context if one wants to make good decisions. A four year boy comes to his mom: … Continue reading
April 8, 2014
by Gregor Cuzak
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Being direct is a personal trait I think I have. Yet, being direct is often received as harsh if not outright brutal, especially with less experienced discussers. Nevertheless, I do think one needs to be brutal today, not on purpose, … Continue reading
March 13, 2014
by Gregor Cuzak
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This is not a post about the companies in the title. It’s merely a parable. It’s a post about marketing. Marketing consists of two parts, the creativity and the distribution thereof. In marketing one needs a fabulous idea turned into … Continue reading
November 8, 2012
by Gregor Cuzak
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Communication is critically dependent on the flow of signals between the sender and the receiver. Two distinct variants of communication exist, depending on synchronicity of communication exchange. Either the communication is in the same time (syn – chronos) or not (a – … Continue reading
August 22, 2012
by Gregor Cuzak
1 Comment
Kar je dobro, ni nujno dobro iz druge perspektive. Pogosto se srečam z mislijo, da je treba razmišljati pozitivno. In se ji uprem. Tej misli. Ker je bedasta. Ker je za začetek bolje, da kdo sploh začne razmišljati, oznaka pozitivno … Continue reading
August 15, 2012
by Gregor Cuzak
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Kolegu sem prejšnji teden dal nasvet, naj poskrbi za to, da se bodo odločitve, v podjetju, ki mu svetujem, sprejemale počasneje. Problem podjetja je namreč ta, da ves čas živi v utvari nujnosti, pri tem pa izpušča pomembne stvari. V … Continue reading
August 8, 2012
by Gregor Cuzak
0 comments
Kolega Sebastjan me je danes vprašal, ali sem lahko tisti, ki se fokusiram na marketing, finance, organizacijo in razvoj pa pustim, kot je zastavljeno zdaj. Vprašanje je sledilo pogovoru, ki sva ga imela pred mesecem dni. V tistem pogovoru sem … Continue reading
June 3, 2012
by Gregor Cuzak
2 Comments
Company cultures differ wildly, in a broad sense, some are hot while others are cold. In retail the offices are busy, loud, rushing, almost neurotic, in a word – hot. The action is ‘on’ all the time. My claim is … Continue reading
May 6, 2012
by Gregor Cuzak
0 comments
Today I was critcised by a friend. He told me he believed my stories about how he would succeed. He said I was giving him hope. Yet, after about half of a year since we’ve met there still are no … Continue reading
May 3, 2012
by Gregor Cuzak
0 comments
Bureaucracy is not something other people do, bureaucracy is an art I would like to master. All of my life I strove towards effectiveness of my work, towards contribution, good content. Rules were something for uncreative people, for those morons … Continue reading