June 29, 2012
by Gregor Cuzak
0 comments
I’ve been using the metaphor of the internal combustion engine in my consulting projects lately, and with great success. The key idea of this marketing as the internal combustion engine (marketing engine in the subesquent text) is that marketing essentially … Continue reading
June 3, 2012
by Gregor Cuzak
2 Comments
Company cultures differ wildly, in a broad sense, some are hot while others are cold. In retail the offices are busy, loud, rushing, almost neurotic, in a word – hot. The action is ‘on’ all the time. My claim is … Continue reading
May 3, 2012
by Gregor Cuzak
0 comments
Bureaucracy is not something other people do, bureaucracy is an art I would like to master. All of my life I strove towards effectiveness of my work, towards contribution, good content. Rules were something for uncreative people, for those morons … Continue reading
April 19, 2012
by Gregor Cuzak
0 comments
I’ve often been in situations when instead of going towards the goal I started fighting mostly useless fights. Affected battles appear in different forms. My worst was yelling at a client, which finally resulted in me losing the account, obviously. … Continue reading
April 6, 2012
by Gregor Cuzak
0 comments
Uf, kakšen dan. Bil sem pri novem naročniku. Danes. Ne povem, kje, ne bi bilo prav. Ampak vseeno lahko povem, da je bilo divje. Sinestetično gledano je bilo kot edina Beethovnova opera, Fidelio. Začelo se je z briefom, ki sem … Continue reading
March 17, 2012
by Gregor Cuzak
1 Comment
Time is money. Let me show you in a completely literal way why time is money. As explained in my post about central banking money equals a unit of trust (or many units of trust for that matter), wherein the … Continue reading
March 16, 2012
by Gregor Cuzak
1 Comment
Dear English readers, chaos starts one day after Caesar was murdered, therefore from now on I’ll be mixing your beloved language with mine, aka Slovenian. Tako. Ha, nč jasn, nč. Poziv je to zato, ker sem mi na januarsko vabilo … Continue reading
March 9, 2012
by Gregor Cuzak
0 comments
Visions are for clarity. Clarity provides transparency. It begeths comprehension. Makes decisions less risky. Yet darkness remains. More light does not remove it. Nor does in disexist through vision. Vision is not for all. Some souls are to be saved. … Continue reading
February 12, 2012
by Gregor Cuzak
0 comments
As you know I am not an expert in the fields in the title above. I do know a few things about them so here’s a quick overview. 1. Companies that are only starting up need to keep their planning … Continue reading
January 19, 2012
by Gregor Cuzak
0 comments
I rarely vouch for anything on TV, mostly simply due to a healthy lack of viewing. Nevertheless, while resting in a hotel room in our family vacation I have seem a show that is even available on the net and … Continue reading