Gregor Cuzak

on marketing, business and philosophy



“It is the increasing binarisation of society that computerisation has produced: Yes/No, Like/Don’t Like, Left/Right, Democrat/Republican, Accept Friend/Not Now, Atheist/Religious. There is less and less room for nuanced opinion as our manner of expressing ourselves become reduced to trite soundbites (Twitter), our attention is drowned in a flood of trivial information (the web) and personal judgments are reduced to bullet-point-styled multiple-choice answers for ease of expression (feedback, polls, etc) … As everything becomes infantilised, so do our responses.”

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