Gregor Cuzak

on marketing, business and philosophy

Bones and meat


Some leaders are here to make bones. Their task is to build skeletons, provide structure, define constraints. Such leaders are decisive, opinionated, often very hard on others.

Other leaders are like meat. They can still be strong, but also have flexibility. They round off systems, provide skeletons with the ability to move. Their shaping of final forms is a matter of aesthetics. Such leaders aren’t any less decisive as the bone-heads, yet they also have finesse, style and taste. People often love them more.

To make the most competitive organisations one needs to have both.

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