Gregor Cuzak

on marketing, business and philosophy



Who wants to sell refrigerators to penguins? Anyone? Well, I don’t. However selling them to Arabs might just be an interesting value prop. Right?

I am asked a lot lately about what startups do, how they do it, why they do it. And mostly, people do not have the right idea. Seems to me there’s a big advantage in having been in one, albeit a failed one. Itivi was my own personal armageddon, yet it keep bearing fruit.

A colleague launched, initiative for better healthcare system. My response to him was encouragement, and a though about how incredible it is that healthcare cannot be a humane endeavour with patient health as the primary goal to all, especially to some of the key stakeholders. It seems as if money on this pile is so alluring people kind of forget that they are people. Making profit is always legit, however piling irresposnible profit over dead bodies, in this case literally, is not. was a great initial success. We’re working hard to make the story go on. Talking to everyone involved, and beyond that. It seems the key questions are about to be asked.

Otherwise, I’m totally head over heels in this. It is my first complete from innovation to license project. I’ve been dreaming about this for years. I want to do this for the rest of my life 🙂 Not. However I do want to do this for a considerable number of years. Funny enough, everyone I asked for help, did help. Maybe I’m not asking for enough.

Fish. A school of fish, or a flock of them, can bring down a shark, i.e. big fish. Herein I was reminded about the Coase law of transaction friction that cause companies to exist. The reason why companies exist is in the fact that the friction among unconnected players in a market is to big to be economical, so it is easier if groups are created wherein less friction exists. For example: negotiating a contract is costly, so why do this every time if someone can just incorporate and become a part of a company that then signs one contract valid for everybody in the company instead of hundreds. On that note, new economy models lower the friction among free market players. Maybe, with proper understanding of Coases law totally new corportations can arise, ones completely decentralised yet unbelievably strong? A guy told me two weeks ago that essentially it’s not about friction of transactions but solely about trust. So, whom do you trust? Is it your company? Is it your colleagues? Your family? Would you sign a contract with yourself?

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