Today I spoke to a friend of mine, Aleš Lisac, who presents himself as the marketing guru. People in Slovenia are not used to such selfentitlement, although Aleš is right, completely. He is a guru, a teacher. He does indeed make most of his revenue through teaching about marketing. And he is very good at it.

I told him that guru is not the highest position one can achieve in a group of people by the rank of seniority, knowledge and experience. Doyen is above guru. Like a proctor is above teacher.

This brought me to an interesting idea. Procter and Gamble is the largest fmcg company in the world. Some people know it as P&G, but most know its brands like Always, Pampers, Ariel, Tide, Gillette, etc. It achieved its success partly via its knowledge, but there always is also a big factor of luck, as in any other venture. Somehow this is what P&G’s name says, namely: supreme knowledge aka proctorship and grand fortune aka gamble. Proctor & Gamble.

Nomen est omen.

But it’s all just imagination, so please don’t take me seriously.