March 9, 2012
by Gregor Cuzak
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Visions are for clarity. Clarity provides transparency. It begeths comprehension. Makes decisions less risky. Yet darkness remains. More light does not remove it. Nor does in disexist through vision. Vision is not for all. Some souls are to be saved. … Continue reading
February 25, 2012
by Gregor Cuzak
1 Comment
No, I can’t. I am not on a horse. I am not on my way to Damascus. I have not fallen from my horse. I have not been blinded by the sun. Nor had God spoken to me: why are … Continue reading
February 15, 2012
by Gregor Cuzak
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This post is inspired partly by the coffee meeting I’ve had with Igor Gajič, one of key young creators in Slovenia in the recent years. His acumen includes the rise of Jure Zrnec and Lado Bizovičar, the Slovenian independence celebration, … Continue reading
January 19, 2012
by Gregor Cuzak
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I rarely vouch for anything on TV, mostly simply due to a healthy lack of viewing. Nevertheless, while resting in a hotel room in our family vacation I have seem a show that is even available on the net and … Continue reading
January 3, 2012
by Gregor Cuzak
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Telecoms are one trick ponies. Just like most other companies. Ad agencies do ads. Shoemakers do shoes. Cowboys do cows. And telecoms do subscriber lines (be it copper, coax or optics). What telecoms don’t do is everything else. They don’t … Continue reading
December 29, 2011
by Gregor Cuzak
3 Comments
I am hiring. Young people who want to work in marketing and would like to test themselves on some of the best clients in the biggest international markets are cordially invited to come and drink a cup of coffee with … Continue reading
December 19, 2011
by Gregor Cuzak
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I do not believe a success is anytime a single person success. No man is an island, as Milton said, I think, and so every person is at least a part of an archipelago, if not a continent. My colleague … Continue reading
December 12, 2011
by Gregor Cuzak
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Avid readers of my blog know that I am particularly fond of my sister’s venture www.bakecake.eu. It grew out of a hobby on a shoestring budget. I have been in Planet Tuš Kranj mall today where my sis has a … Continue reading
November 21, 2011
by Gregor Cuzak
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Marketing is my love and passion. Here are three of the most important documents any brand needs. 1. Positioning 2. Go-to-market 3. Selling strategy However, the keys are locked. The locks are listed here. A. Space B. Time C. Energy … Continue reading
November 13, 2011
by Gregor Cuzak
2 Comments
Every now and then I do vouch for a company, though in essence I vouch for the people who stand behind those companies. I vouch for people who keep the fire alive. The firekeepers. Everything I tell you here is … Continue reading