Gregor Cuzak

on marketing, business and philosophy

February 17, 2011
by Gregor Cuzak
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The UnMarketing

Marketing’s ultimate goal is to make itself obsolete. Marketing deals with matchmaking between people and products. Thus marketing encompasses know-how about people and their needs, about products and their benefits and about bringing the two together via some kind of … Continue reading

February 6, 2011
by Gregor Cuzak
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Niche

Joe Pons, professor of marketing at IEDC: “A niche!? You know what a niche is? It’s that small cavern in the wall of graves in mediteranean cemeteries! So, a very very small space. Why would you want that as your … Continue reading

October 24, 2010
by Gregor Cuzak
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Kick ass

V petek sva s Primožem Hvalo vodila delavnico ‘Analizirajte in izboljšajte svoj marketing‘. Všeč mi je bilo, da sva uspela dejansko za vsa področja marketinga pripraviti vrsto kazalnikov, skupaj prek 50, ki sva jih tudi podrobno razložila, ob tem pa … Continue reading