Gregor Cuzak

on marketing, business and philosophy

February 17, 2011
by Gregor Cuzak
0 comments

The UnMarketing

Marketing’s ultimate goal is to make itself obsolete. Marketing deals with matchmaking between people and products. Thus marketing encompasses know-how about people and their needs, about products and their benefits and about bringing the two together via some kind of … Continue reading

February 6, 2011
by Gregor Cuzak
0 comments

Niche

Joe Pons, professor of marketing at IEDC: “A niche!? You know what a niche is? It’s that small cavern in the wall of graves in mediteranean cemeteries! So, a very very small space. Why would you want that as your … Continue reading

800px-lightning_simulator_questacon02

February 4, 2011
by Gregor Cuzak
0 comments

Sparks fly

Electricity jumps through air at 30 kV/m (thirty thousand volts per meter). This means that it can jump a meter away if the voltage is 30.000 V. Or 1 centimeter if it is 300 V, like from your car to … Continue reading